{What if \dots} {Hans Hagen} {What \TeX\ does and what \TeX\ doesn't do, the way a macro package is set up, how users use a \TeX-like system, and what they expect (or demand) to a large extent depends on the circumstances in which the system was developed. In that respect a macro package is a snapshot of how at a certain moment texts ended up on the media popular at that time. How would \TeX\ stand in a future museum? What if the developments around computer technology, the ideas about communication, the expectations of users and commerce had been slightly different? What if \dots}