[texhax] book: Active Literature: Jan Tschichold and New Typography

Fehd, Ronald J. (CDC/CCHIS/NCPHI) rjf2 at CDC.GOV
Tue Jan 6 21:34:25 CET 2009


> -----Original Message-----
> From: reinhard.kotucha at web.de [mailto:reinhard.kotucha at web.de] 
> Sent: Monday, January 05, 2009 6:09 PM
> To: Fehd, Ronald J. (CDC/CCHIS/NCPHI)
> Cc: texhax at tug.org
> Subject: [texhax] book: Active Literature: Jan Tschichold and 
> New Typography
> Fehd, Ronald J. (CDC/CCHIS/NCPHI) writes:
>  > for the font history mavens:
>  > 
>  > Jan Tschichold (1902-1974) is considered by many to be the most
>  > influential typographer of the twentieth century. 

> Hi Ronald,
> many thanks for the hint.  Obviously the bibliography provided by
> en.wikipedia.org is incomplete.  There is an interesting book not
> mentioned there (though de.wikipedia.org mentions it):
>   Jan Tschichold, Erfreuliche Drucksachen durch gute Typographie,
>   MaroVerlag, Augsburg 2001, ISBN 3-87512-413-8.
> It's a reprint of a book Tschichold published in 1960.  I mention it
> here because the reprint is still available in Germany.  You can buy
> it in book stores or online.  This book is quite interesting because
> though Tschichold favoured sans serif fonts a few decades earlier, he
> radically combats them in this book.

I would be interested to hear your commentary on his opinions
against san serif.

Since he worked in a time when typography was moving 
off the page, from books onto very large posters,
I wonder what his issues were?

Today, we lean toward toward san serif because it reads good/well
on screen. Has that official opinion changed?

> Microsoft isn't the answer. 
> Microsoft is the question, 
> and the answer is NO.

I have always enjoyed this .sig 
and consider it one of my favorites

Ron Fehd  the {SAS} macro maven  CDC Atlanta GA USA RJF2 at cdc dot gov

If you want creative workers, 
   give them enough time to play. 
   -- John Cleese, comic actor (1939- )

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