"\ConTeXt" expands to "Con\TeX t".
Or is there something more special about the logo?
Hans has always said that anything reasonable is ok with him.
For TUGboat, we do some slight kerning:
\def\ConTeXt{C\kern-.0333em on\-\kern-.0667em\TeX\kern-.0333em t}
\providecommand*\conTeXt{con\TeX t}
Why the lowercase variant?
No idea.
Best,
k